Having developed a new identity for technology company Bowthorpe last year, London design consultancy CGI has since rebranded the group as Spirent following a series of major corporate changes. A new chief executive and senior management team, plus a revised strategy, led to the rebranding. It is described by Spirent corporate communications manager Mark Cornelius as: ‘modern, technological, aspirational and [compatible] with our communications test business, as well as with our aerospace software operations’. He adds: ‘The name reflects the spirit of “inspired innovation” which goes to the heart of all our activities.’
From colourful, decorative wall-tape aimed at renters through to a way to capture memories of lost loved ones – we round-up some of the best exhibition stalls at this year’s
As Carlsberg unveils a sleek new branding design this month, alongside updated packaging that looks to reduce its plastic waste production, we speak to Taxi Studio about how the beer
The £50m refurbishment project has been led by architectural firm Stanton Williams, and features areas that the public can use without having to buy a ticket to a performance.
The start-up has a new visual identity designed by Wolff Olins, one year after being embroiled in a host of scandals, and two years after its last brand was launched