Marketplace Design has branded Elizabeth Arden’s new Green Tea fragrance and bodycare range, launched on Monday as part of a redirection for the 90-year-old brand. The project involved redesigning Elizabeth Arden’s in-store presence to reflect new corporate positioning, including display fixtures, merchandising units, and print. Green Tea is aimed at 25-35 year old women and features fragrances, body scrub, hand lotion, shower gels and tea bags for the bath, all developed by the Oxfordshire consultancy.
Created by in-house designers, the store aims to have an “immersive” feel to help customers imagine products in their own homes.
From 20-23 September, London’s Designjunction takes place on the South of the River Thames, and will see installations, exhibitions, talks and its well-known fair spread across three venues including Doon
The education website now offers a more personalised teaching service for students aged three to 16+, and the new look hopes to represent this broader scope.
Design studio The Team has given the charity a new identity centred around the equals symbol, in a bid to highlight its aim to make the UK a better place