Marketplace Design has branded Elizabeth Arden’s new Green Tea fragrance and bodycare range, launched on Monday as part of a redirection for the 90-year-old brand. The project involved redesigning Elizabeth Arden’s in-store presence to reflect new corporate positioning, including display fixtures, merchandising units, and print. Green Tea is aimed at 25-35 year old women and features fragrances, body scrub, hand lotion, shower gels and tea bags for the bath, all developed by the Oxfordshire consultancy.
The start of a new year brought us an identity for a Covid-adapted restaurant, calligraphic coffee branding and a new series of lockdown posters.
Seals set up foundry Vocal Type – which takes inspiration from past protest movements – in the hope of celebrating creatives of colour.
It will be another month spent at home but you can still take in everything from utopian community building to overcoming creative barriers and more.
This year winning work will be given a bigger platform than ever before, we are assembling our biggest ever judging panel and categories have been tweaked for maximum relevance.