Elizabeth Arden goes Green Tea

Marketplace Design has branded Elizabeth Arden’s new Green Tea fragrance and bodycare range, launched on Monday as part of a redirection for the 90-year-old brand. The project involved redesigning Elizabeth Arden’s in-store presence to reflect new corporate positioning, including display fixtures, merchandising units, and print. Green Tea is aimed at 25-35 year old women and features fragrances, body scrub, hand lotion, shower gels and tea bags for the bath, all developed by the Oxfordshire consultancy.

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