Marketplace Design has branded Elizabeth Arden’s new Green Tea fragrance and bodycare range, launched on Monday as part of a redirection for the 90-year-old brand. The project involved redesigning Elizabeth Arden’s in-store presence to reflect new corporate positioning, including display fixtures, merchandising units, and print. Green Tea is aimed at 25-35 year old women and features fragrances, body scrub, hand lotion, shower gels and tea bags for the bath, all developed by the Oxfordshire consultancy.
“Individuality” and “playful” patterns and colours were key to the project, which includes designs for Graphcore’s intelligence processing units
With over 1000 images spanning 90 years, including “never been seen” and unfinished works, the Taschen book aims to be the “definitive” publication on the history of the famous mouse.
The Taking Care of You campaign is aimed at those working in emergency departments and looks to change the hospital working culture of achievement and performance coming before self-care.
Lume, which has been developed by Imagination, can be used to present research in 3D from fields including science, medicine, astronomy and finance.