Haygarth Group is game-on

Haygarth Group has been appointed to design a below-the-line marketing campaign for Inter Lotto’s Daily Number game, which launches at the end of the month.

The group was appointed without a pitch to design the identity and produce creative work for the integrated campaign. The results will be rolled out across local press and radio promotions, PR, direct mail, a website and point-of-sale material.

Daily Number will launch in the North of England and sell through 3500 local retail outlets. Players select three numbers from 0 to 9 and win prizes from £40 to £250, depending on the order in which they are drawn.

“All our promotional material from the identity and point-of-sale to the website is being created by our design team,” says a spokeswoman for Haygarth Group.

“It’s important that people understand that Daily Number is both a fun and accessible game, which also has good odds,” says Daily Number marketing director Peter Dow.

Twenty per cent of the revenue which is raised through Daily Number will be donated to charities working in the North of England.