Lighthouse Global Network has acquired an e-business partner in the shape of Chicago-based Wang Idea Works. The group describes itself as a cross-media agency specialising in creative and strategic marketing services for e-businesses.
Wang Idea Works will fall under the umbrella of LGN’s Marketing Services Group, which is separate from its design arm.
Percy Wang, president of Wang Idea Works, says the group will work with all LGN member groups, such as Fitch. “LGN offers us the opportunity to develop creative and strategic solutions for literally hundreds of client relationships managed across the Lighthouse companies,” he says.
The acquisition is LGN’s sixteenth to date. The group now operates in the US, Europe and Asia. It employs around 1200 staff worldwide.