New Razorfish idents for In Demand network

Razorfish has completed a range of on-air graphics, including menus, donuts, teasers and bumpers for the cable TV pay-per-view network In Demand. The identity package was developed by the international design group’s Los Angeles office, which used paradoxical images such as a TV dinner on a silver tray, a red carpet on a linoleum floor and a terry cloth robe with a fur collar. In Demand senior vice-president marketing says: ‘In Demand is pop regal, offering a personality and aesthetic that comes from the lives of our viewers. Razorfish’s clean, dynamic design was in perfect harmony with this.’

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