New Razorfish idents for In Demand network

Razorfish has completed a range of on-air graphics, including menus, donuts, teasers and bumpers for the cable TV pay-per-view network In Demand. The identity package was developed by the international design group’s Los Angeles office, which used paradoxical images such as a TV dinner on a silver tray, a red carpet on a linoleum floor and a terry cloth robe with a fur collar. In Demand senior vice-president marketing says: ‘In Demand is pop regal, offering a personality and aesthetic that comes from the lives of our viewers. Razorfish’s clean, dynamic design was in perfect harmony with this.’

Latest articles

What to do and see at Designjunction 2018

From 20-23 September, London’s Designjunction takes place on the South of the River Thames, and will see installations, exhibitions, talks and its well-known fair spread across three venues including Doon