Oakwood DC plays with Fisher Price

Bristol design group Oakwood DC has created a national education campaign for toy manufacturer Fisher Price, designed to support the role of play as a vital tool in the early development of children.

Targeting pre-schools and nurseries, the Starting out with Fisher Price programme was launched across the country last week and will run for a year. The consultancy has produced three newsletters, teacher’s notes and a parental leaflet, plus a poster, certificates and badges.

Oakwood DC account manager Jon Stevens says: “We were commissioned to create a fresh and accessible visual style for the programme. Communicating directly with both teachers and parents via pre-school establishments is an important new venture for Fisher Price.”