The University of St Andrews in Fife is to become home to the Institute for Capitalising on Creativity, the latest academic venture to take advantage of growing commercial interest in the creative industries. Launching this September with a two year Masters programme in Creativity Management, the initiative is a tie-up between five Scottish institutions: Duncan of Jordanstone College of Art and Design, the Royal Scottish Academy of Music and Drama, the University of Dundee, the University of Abertay Dundee and the University of St Andrews.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.