Banner lifts Net provider’s relaunch plan

Europe’s biggest Internet provider for business has relaunched with a new identity, dial card, packaging and advertising campaign by Banner & Co.

Unipalm PIPEX last week launched a new version of PIPEX Dial, a dial-up Internet solution – the fastest in the world, claims the company.

The system is aimed at the small-business and domestic market. The CD-ROM and its manual cover and support material were also created by the Chelsea consultancy after it won an unpaid creative pitch.

“They wanted a market-leader style premium product,” says Banner & Co art director Steve Gibson of the identity.

The 12-year-old graphics consultancy specialises in the hi-tech and information technology sector.