Four groups compete for TV work

Production company TV Group has briefed four consultancies for design and identity work of two new digital channels, The Scene and Temptation TV.

Bluepool Design, Kemistry, FutureBrand English & Pockett and Static 2358 have been shortlisted from eight consultancies interviewed. The brief includes branding work, straplines and on-screen graphics.

The work could be given to one consultancy or split between two consultancies, depending on the quality of the pitches, says TV Group marketing director Greg Wixted.

The unpaid creative pitch will take place over two days in the third week of May and an appointment will be made by the end of that week.

The Scene will be the world’s first fully interactive gay digital TV channel, offering shopping and dating facilities, claims Wixted. The TV Group is keen to establish the brand as a generic leader in the gay lifestyle TV market.

Temptation TV is an adult channel that will face competition from up to 11 similar channels and therefore needs a highly distinctive identity, says Wixted.

Both channels launch in October, but the TV Group expects identity work to be finished two months in advance to allow for a marketing push.

‘We’re not looking for a track record in television. It’s got to be that “Nike thing” where you just go “wow”,’ says Wixted of the pitches.