Lumsden Design Partnership has been appointed by the Albertina Museum in Vienna to create a 220m2 retail area and to advise on wayfinding in the gallery’s new entrance hall.
The project, which is likely to be worth a five-figure sum to the consultancy, is part of the biggest programme of restoration and modernisation at the museum for more than a century.
The Austrian government and private funders are spending more than Euros 50m on the Albertina, the largest of the Habsburg residential palaces in Vienna. The restored and revamped Albertina is due to open in March next year.
LDP managing director Callum Lumsden says, ‘The brief is to work on everything from design to helping to choose the product range for the shop in [what is] a large and substantial space.’
In addition to its retail work, the consultancy has been asked to look at visitor flow in the new entrance hall, which features a five-floor atrium, Lumsden says.
While most of the museum’s interior dates from the 18th century, the masterplan drawn up by architect Steinmayr and Mascher states the ground floor, including the entrance hall, shop and restaurant, should be given a contemporary look.
Architect Hans Hollein is designing a 65m-long titanium canopy for the exterior faÃ§ade and Steinmayr and Mascher has also created a state-of-the-art extension to house a study building and temporary exhibitions.
Lumsden says, ‘Our designs will have a minimalist look and the aim is that [they] should sit beautifully within the historic space.’
LDP won a six-way credentials pitch in March. It was the only UK consultancy to be invited to pitch and this was on the strength of its work on the Tate Modern shop, says Lumsden.
As well as Lumsden himself, LDP designers Helen Gubb and Rado Iliev will be working on the project.