Pentagram’s Angus Hyland and Fernando GutiÃ©rrez watched their beloved 1960s, 1970s and 1980s Cuban film posters auctioned a few weeks back. But £1689 was raised for Havana’s Centro Desarollo de las Artes Visuales, much helped by a hapless auction-goer bidding against herself. An ex-Pentagram employee paid £130 for Las Doce Sillas, by Anon, egged on by the superslick auctioneer – ‘Round it up, easy for accounting’ and ‘£42 sounds better’.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.