Two WPP Group consultancies are undergoing top-level reorganisations as part of separate strategies to gear up for anticipated changes within the design industry.
Sampson Tyrrell is putting a new management structure into place which includes the creation of three new managing director posts. Coley Porter Bell has meanwhile promoted three senior personnel to the board.
Sampson Tyrrell chief executive Dave Allen says his consultancy’s new management structure has been triggered by clients demanding a “broader spectrum of complementary and integrated disciplines”.
Creative director Peter Stimpson has been appointed to the new post of managing director for design. He will have ultimate responsibility for all creative output at the consultancy.
Former new-business director Charles Trevail becomes managing director for consultancy work and deputy chief executive officer. Trevail has also been named as Allen’s successor for when and if the chief executive leaves. Jon Mostyn, formerly commercial director, is now in the position of chief operating officer.
In addition, consultants Peter Wood, David Mace, Philip Hodson and Mary Peterkin join the board as directors, while non-board creative directors Paul Barlow, Pip Llewellin and Stuart Redfern take up associate director roles.
At Coley Porter Bell, creative director Paul Parkin and group account directors Kate Irving and Richard Murray have been promoted to the board. But creative director Simon John is leaving the group after 12 years to further his “personal ambitions”, he says.
The consultancy has recruited Marcus Hayes as a senior consultant from ad agency BMP DDB Needham.
CPB managing director Amanda Connolly says: “We are at a point of great change in the design and marketing industries as a whole. We have seized the opportunity to reflect that change in the consultancy.
“Our competitors are also looking hard at themselves because of what clients are now expecting from their design agencies.”
Both consultancies say their reorganisations are unconnected.