Sector Light Design is creating a series of identities for Lisbon to tie in with the city’s hosting of Expo ’98.
The group was appointed in June 1994, following a credentials pitch, as design and marketing consultant for the urban regeneration project, Expo Urbe, which surrounds the exposition.
As part of this regeneration scheme, Sector Light has designed the identity for the new city centre rail station, EstaÃ§Ã£o do Oriente, due to be built by 1997.
A huge leisure park is also being constructed under the Expo Urbe banner, says Sector Light managing director Jeremy Llewellyn. The consultancy will create further identities for Expo Urbe projects.
The yellow and blue of the Sector Light’s designs are taken from the Expo ’98 logo. This was designed by Saatchi and Saatchi creative director Paul Masquita in Lisbon after he won a national competition.