Lambie-Nairn’s BBC logo takes off

The BBC has launched a new logo by Lambie-Nairn to be used across all BBC activities. The new marque, revealed in Design Week, uses Gill Sans, a typeface created by Eric Gill in the 1930s (DW 16 May). The channel, directorate, regional and other names follow to the right of the logotype.

The previous identity did not work well on screen and had too much of a period feel, says BBC director of television Alan Yentob.

The logo has been applied to 47 BBC1 idents, with the BBC world symbol as a balloon shown in ten locations around the UK.

The BBC also has new children’s television idents (pictured) and a further set for BBC2.

Lambie-Nairn has designed both.

Channel 4 has denied The Daily Mail’s report that it is about to drop its “circles” logo designed in-house a year ago with early input from Tomato. “The logo is only under review in so much as everything is under review,” says a Channel 4 spokesman.

Yentob adds: “The original Channel 4 logo was brilliant, but the current one lacks impact.”