New NatWest Ventures logo by The Partners

The Partners has created a new visual identity for NatWest Equity Partners, to mark the change in the company’s name from NatWest Ventures.

The new name, developed in-house at NatWest, aims to more effectively describe what the company does – providing equity to facilitate and invest in company acquisitions.

NatWest Equity Partners is part of NatWest Wealth Management, a business group formed in February of this year to bring together the bank’s money management operations.

The identity features a typographic logo and a four-colour “light and vision” wave effect, for use on brochures and promotional material.