No unpaid pitch for Newell and Sorrell

Newell and Sorrell has been working with the British Heart Foundation for the past year, and the new identity has just been launched as you reported (DW 3 October).

It is, however, not true that we “won the job after a three-way unpaid pitch”. We do not do unpaid creative pitches, and we did not in this case. We won the job on the basis of written proposals and our experience in corporate identity for organisations large and small, in the public, private and voluntary sectors.

John Simmons

Newell and Sorrell

London NW1