Repositioning for SA eagle

South African Eagle Insurance has a new corporate identity and brand platform, by Interbrand in London and Johannesburg.

SA Eagle now focuses on the five core values of leadership, innovation, trust, humanity and proactive quality service.

The new identity was created by Sampson Associates – which is Interbrand’s representative office in South Africa.

Sampson Associates managing director and Interbrand director Jeremy Sampson says: “A creative solution was reached which fits all criteria.”