Pearlfisher will unveil 37Ëš, a range of temperature-regulating clothing for newborn babies, later this month at London Olympia’s Baby Show.
The consultancy, which will manufacture the clothing itself, spent two years searching for materials and trialling the range and its packaging with parents and paediatricians.
It was inspired by Nasa spacesuits and uses ‘smart textiles to maintain a baby’s body temperature at the optimum 37Ëš’, explains Pearlfisher creative partner Karen Welman.
The clothing is ‘very simple’ and ‘consistently trimmed with patterned materials – florals for girls, cheques for boys’. Packaging is ‘similarly clean’, Welman adds.
Pearlfisher launches the range officially in January 2004 and expects it to ‘go mass’ early in the New Year, Welman says.