Spin has revamped television channel Five’s flagship news programme, Five News, which goes on air for the first time on Monday next week.
The group’s work embraces on-screen graphics, title sequences and weather maps, as well as the remodelled set, which was developed with Jago Design.
The newscaster’s seat has been redesigned as a single piece combining sit-down and perching functions by Habitat head of furniture design Matthew Hilton.
Spin creative director Warren Beeby says the brief was to update the programme’s image in line with Five’s news values and the channel’s more ‘mature’ brand image, devised by the group last year (DW 20 June 2002).
The set has been switched around, with cameras ‘shooting back into the newsroom’. Graphics are projected on to glass panels to give an ‘open, semi-transparent and minimal’ look.
Beeby adds, ‘The typography is a departure from the broadcast norm and is rooted in clean and structured information delivery.’
Five head of creative services Nol Davis says the redesign is ‘uncluttered in feel with a delivery tempo consistent with the overall channel, reaffirming Five News as a channel defining strand for Five’.
Barrington Pheloung has composed title music and stings, with sonic branding by Amoeba 64.