Moscow F1 track gets Big Idea branding

Big Idea Design is branding what could become Russia’s first Formula One Grand Prix motor racing track, the Moscow Raceway.

Big Idea Design is branding what could become Russia’s first Formula One Grand Prix motor racing track, the Moscow Raceway.

The London, Hong Kong and Sydney-based consultancy is working with the Russian design group TNC Moscow to create an identity and communications materials for the track.

Big Idea Design creative director Bill Wallsgrove (pictured) says that the raceway will be the first Russian motor racing track to apply for Grand Prix status.

The two design groups were appointed last week, following a paid creative pitch in April against FutureBrand, the Austrian arm of advertising agency BBDO, Vazari (FCB) and an unnamed Russian group.

‘We are bringing British strategic thinking and Russian creative application to the job, which is why I think we won,’ says Wallsgrove. The two groups are collaborating on a business-to-business communications campaign before creating a public-facing marketing campaign over the next two years.

The Moscow Raceway is being designed by German architect Hermann Tilke, who is responsible for creating more than ten racing circuits around the world. Tilke’s portfolio includes the Sepang F1 Circuit in Malaysia and the Bahrain International Circuit. The Moscow Raceway is due for completion in 2010.



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