The New Millennium Experience Company has appointed London design group Work to complete designs and implementation of the Shared Ground zone in the Millennium Dome. The original concepts were by Phillip Gumuchdjian and scheme editor HP:ICM.
The Shared Ground project is the fourth job for Work. It is already working on designs and implementation of the Learning Zone, Work Zone and Living Island. Shared Ground is the new name for the community themed areas bordering the Dome site.
Although HP:ICM is no longer contributing to the Shared Ground showcase, it is still completing designs and construction of the Explore area of the Body Zone, says consultancy managing director Julian Pullan.
The appointment will be welcomed by the design community, which recently saw ad industry creatives brought in to redesign the tour section of the Body Zone, originally conceived by HP:ICM (DW 2 July). The design group enlisted Nigel Coates to develop the zone’s human form.
A spokesman for the NMEC confirms the Shared Ground appointment has been given to Work after lengthy consideration.
“NMEC has decided to proceed with [plans] submitted by Work. We are delighted that Work is using some of the initial conceptual ideas in its plans,” he says.
Shared Ground will be a twisting snailshell design of recycled card. The material, tens of thousands of pieces of cardboard, was supplied by Blue Peter viewers and schoolchildren.
The NMEC spokesman declined to name other groups which had submitted proposals for the zone.