Manchipp brands Angel insurance

Freelance designer Simon Manchipp has created the corporate identity and branding for a new insurance scheme created for the US business market.

Angel is currently being launched exclusively in the US by London Special Risks to provide insurance for employers against the increasing number of employment-based litigation claims.

Manchipp, who also created a 12-page brochure, website and corporate folder, says “simplicity and clarity were key issues” with the identity and product.

“The corporate identity positions Angel as a product dealing with a serious issue from a human perspective. We wanted a clean, modern approach away from the common, stuffy and elitist graphic options, as it is a modern issue,” he adds.