XS insurance cover on the Net

Insurance company Western Provident Association is launching a new medical cover service that will eventually be available exclusively through the Internet.

Sheffield design consultancy Technophobia has developed the website for Western Provident Association sub-brand XS, though the corporate identity has been created in-house.

Launched on 15 September, XS will be available over the telephone as well as via the Internet.

However, a spokesman confirms that “from early next year it will be available purely through our website”.