Liverpool builds cultural identity

Liverpool ramps up its European Capital of Culture activities with the launch this week of an identity, website, merchandise and city-wide advertising.

The identity, a joint effort by local ad agency Finch and London ad agency Bartle Bogle Hegarty, aims to portray an impressionistic representation of the city’s World Heritage waterfront, according to a Liverpool City Council spokesman.

The website, www.liverpool, has been designed by the council’s in-house design team. The launch coincides with the start of French city Lille’s year-long tenure as the cultural capital (see top of page 5).

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