Seymour Powell links with V&A for Design Lab student events

Seymour Powell has helped to create the Design Lab series of workshops and events for students in a new partnership with London’s Victoria & Albert Museum (pictured).

The initiative is part of the museum’s academic programme for 2010-11.

The first workshop, Design Pro, will run in October, March and May, encouraging students to solve a design brief hands-on.

Matt Tidnam, associate director at Seymour Powell, says, ’We’re going to tackle the kettle as it’s something they’ve all had experience with.

’We’re encouraging them to think about the end user up front. That’s how we approach all our projects – sorting out what the problem is early on and trying to get down to the solutions.’

Other events include Creative Quarter in November, and the free design and technology Teachers’ Symposium next February.

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