Stocks Taylor Benson rebrands paper group Antalis McNaughton

Leicestershire-based consultancy Stocks Taylor Benson has rebranded paper company Antalis McNaughton, following the merger of the sales operations of Antalis and the James McNaughton Group.

The merger took place after Antalis acquired James McNaughton owner Map Merchant Group in 2007. Antalis McNaughton has a turnover of £480m and delivers 1200 tonnes of paper daily.

STB has worked with Antalis in the UK for eight years, and was appointed ahead of James McNaughton’s incumbent design consultancy, according to Paul Betts, STB design project manager.

STB was briefed to stay true to Antalis’ global guidelines. Betts adds, ’It was also important to get the history of the James McNaughton brand across and help everyone feel like part of a team.’

The new identity will roll out on advertising, brochures (pictured), signage and other collateral.

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