DNA to overhaul FT website

The Financial Times has appointed digital consultancy DNA to revamp its FT.com website, as part of the newspaper’s move to broaden the site’s global appeal. The new look is scheduled to launch in the fourth quarter of the year.


DNA was appointed following a five-way competitive pitch against undisclosed consultancies on the strength of its Avenue A/Razorfish global network, which has also delivered publishing sites for the New York Times and CNN.


According to an FT spokeswoman, details of the changes are still undecided, though ‘improving the user experience’ is a key focus.


The appointment and project are being led by FT.com publisher and managing editor Ien Cheng.

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