Polydor launches 3D sleeve

Polydor Records band Bright Eyes is releasing its debut album for the label next week, showcasing a unique piece of stereogram design, which a spokeswoman for the label claims is a first for a music release.

The sleeve artwork for Cassadaga features illustrations by Zac Nipper at Saddle Creek – Bright Eyes’ label in the US – which can only be read by the accompanying ‘spectral decoder’, created by 3D Images in the UK. When placed over the mottled grey cover, a series of ‘ghostly’, shimmering images are revealed.

According to Polydor senior product manager Annabelle Scott-Curry, the idea came from band singer and songwriter Conor Oberst.

The album comes in three formats – Digipack, heavyweight vinyl and standard CD – and is released on 9 April.

Latest articles

Design Week Awards 2019 judges revealed…

Experts on branding (Jack Renwick), social design (Sophie Thomas), exhibition design (Lucienne Roberts) are joined by Ustwo design director Helen Fuchs, The Guardian’s digital director Ben Longden and many more.