Nottingham Building Society and Nottingham Property Services have unveiled a fresh brand identity, designed by Jupiter Creative.
The consultancy was appointed following a four-way unpaid creative pitch last August. It was tasked with making the brand proposition more relevant and to up-to-date for its local, Midlands audience.
For marketing and communications purposes the two companies, offering mortgages and estate agency services respectively, unite under the one name, although they will continue to operate as separate companies. Certain products they offer are connected.
The branding work covers positioning, strategy, naming, logo, strapline, interiors, signs and promotional literature.
The new, navy blue logo is intended to imbue the brands with a ‘sense of authority’, while the existing Robin Hood figure has been retouched.
The visual work will be applied to an advertising campaign, which launches today, and the Nottingham’s 32 branches are to be overhauled to incorporate the new look.