Warrington Council has sparked an identity crisis among its citizens with the decision to banish its old logo, replacing it with a brand new version at the cost of £30 000.
The move has led to a storm of protest in the council chamber, with Mayor Linda Dirir ordering a special meeting to debate the issue. There has also been uproar in the local press, with local people both applauding and attacking the decision.
The council’s historic logo, which features a coat of arms and bears the legend ‘Deus Dat Incrementum’, has been scrapped in favour of a contemporary version designed in-house and featuring the town’s name in a clear sans-serif font. It is adorned with what the council calls two ‘swooshes’.
The swooshes are taken from the wings of the goddess Nike, who is represented on top of the town’s famous golden gates. The gates were originally a present to Queen Victoria, but she decided they weren’t for her and promptly sent them back to Warrington, where they remain to this day. Nike’s wings provided inspiration for the council’s in-house designer, Mike McCrory, who felt they represented a pair of ‘protective wings’ over the city.
‘It’s one of those things people have strong views about,’ said a council spokeswoman. ‘It has sparked a lively debate about how Warrington presents itself.’