Web revamp for 2014 Games bid

The Glasgow 2014 Commonwealth Games bid team is to step up its campaign with a website overhaul by Reading Room Manchester. The site, www.glasgow2014.com, will relaunch at the end of May.

Reading Room was appointed following a six-way, unpaid creative pitch against a mix of undisclosed Scottish and English consultancies.

The campaign website has received around £40 000 of initial funding, with additional cash set aside to transform it into the official Commonwealth Games website should the 2014 bid against Nigeria be successful. The results of the bid will be announced on 9 November.

A spokesman for the bid team says that the website will be an ‘absolutely pivotal’ part of the campaign to win the bid. Reading Room was briefed to create a website that would ‘excite and engage’ an international audience, as well as generate interest in Glasgow and across Scotland. It will also provide information on proposed venues and facilities for the games.

The look and feel of the website, based on the original branding for Glasgow 2014 by Tayburn, will be refreshed for the summer period and will feature a new interface, menus and navigation system, as well as an interactive section based on athletic games.