Michael Wolff is calling on the organisers of the London 2012 Olympic Games to seize the ‘huge opportunity the Olympics present to express the brilliance of Britain’.
In a letter to Design Week magazine, published tomorrow, Wolff asserts his belief that there is a huge opportunity to effectively exploit creativity and design through the 2012 games.
He suggests this is being overlooked, citing the example of Olympics tender documents that are ‘demeaning examples of bureaucracy, unlikely to create an atmosphere of challenge and leadershiip’.
‘I think every aspect of Olympic design should be astonishing,’ says Wolff. ‘Everything, and all the design associated with it, should exceed expectations.’