BBC News is launching its new-look graphics today with rebranding by Lambie-Nairn.
Lambie-Nairn worked in collaboration with the BBC’s in-house design team led by Paula Thompson, to produce a look the BBC describes as ‘clear, unfussy, direct, and straightforward’.
The designs include red-and-white graphics which will be applied to the national and local newsdesks and offices, and a new logo which will be displayed in the main news studio.
The aim is to highlight that the wide spread of operations are all part of the same BBC team.
Peter Horrocks, head of BBC Newsroom, says in his blog, ‘In a world where news is increasingly available on a variety of platforms from many providers, we’d like to make sure that BBC News is recognised whenever you come across it.’
Lambie-Nairn has kept the red colour scheme but replaced the dark backgrounds in an attempt to brighten them.
The BBC asked audience members what they associate with its news, and Horrocks says, ‘the characteristics that emerged included the globe and the colour red’.
He goes on to say the new designs have ‘taken those well-established attributes and emphasised them further and consistently in a set of designs that will apply across all of the BBC’s core news services – on TV across the UK and on the Internet’.
The new-look BBC News website was revamped at the beginning of this month, and there are plans to relaunch the Radio 4 Today programme’s site in May.
Pete Clifton, head of editorial development for multimedia journalism, says, ‘This is the start of a rolling programme to refresh our sites and introduce new designs.’
The BBC is also changing the name of BBC News 24 to BBC News.
Lambie Nairn is on the BBC’s design roster.
For more information, visit http://news.bbc.co.uk.