C&C updates Discovery Initiatives’ image

The consultancy has also refreshed the look of the website, which will go live in about six weeks.

Discovery Initiatives, which runs endangered species sightseeing holidays, appointed C&C without a pitch in November last year.

‘The company was suffering from bad, old-fashioned Green branding, so it briefed us to modernise and strengthen its look,’ says C&C director Robin Chapman.

‘It had an “oh-so-Green” logo with pictures of tigers and wild animals, on nasty, flecked recycled paper. In an era when Green issues increasingly have a modern look, this sort of sandals-and-lentils look is very dated,’ he says.

C&C devised the strapline ‘Travel need not cost the earth’, which will appear on the travel company’s brochure, also designed by C&C.

The logo, which incorporates a leaf and footprint motif, will be applied across the website, brochure, stationery, ticket wallets and luggage labels.