The Designers Republic has been appointed to create the next identity for the Sheffield Doc/Fest.
The international documentary film festival reappointed the group to develop an identity, campaign and print literature for this year’s event in November.
The Sheffield consultancy, which overhauled the look and feel of last year’s festival, was reselected, following a three-way pitch.
The Designers Republic managing director Richard Wright claims that last year’s core branding for Doc/Fest directly contributed to an increase in visitor numbers.
‘I think Doc/Fest was surprised at what an impact the core branding we did last year actually had. The number of delegates has doubled, and this year’s budget is even bigger, so we can do it properly this time,’ says Wright.
The six-figure project, for which advertising devised by The Designers Republic is currently breaking, will be delivered in the autumn, and will include an identity refresh, as well as a number of national print pieces and promotional literature.
‘Having presented the core branding last year, this year will be about following up and putting more effort into the consumer touch points,’ says Wright.
The idea, Wright says, is to give the festival’s Sheffield location the gravitas it deserves by tapping into the city’s musical sensibilities. ‘It can be hard for international festivals outside of London to get recognition,’ he adds.
Sheffield Doc/Fest, now in its 15th year, takes place from 5-9 November.
For further details, go to www.sheffdocfest.com.