Elmwood is designing a campaign for Scottish water supplier Business Stream.
It aims to establish Business Stream as a standalone company from wholesaler Scottish Water.
Jo Coomber, managing director of Elmwood Scotland, says, ‘The posters show Business Stream’s importance to industries this week as the Water Environment and Water Services (Scotland) Act opens Scotland’s market up to competition for the first time.
Business Stream, which was previously the only water supplier, will now face competition from Satec, Aquavitae and Osprey Water Services.
Using the green, blue and purple colour scheme of the client’s corporate identity designed by Redhouse Lane, the designs form a series which depicts seven businesses including a DIY store, a retail food store, a school, a hairdressing salon, a surgery, an office and a restaurant.
Rolling out this week, the images will appear on posters and in national newspapers, trade magazines and business titles. The campaign will be supported by a microsite.
Elmwood was appointed last July by Kate Gilmore, marketing manager at Business Stream, to create the work having taken part in a pitch for a previous project.
Gilmore says, ‘Elmwood is using the customer’s story to explain our brand, and have succeeded in making utilities seem quirky.’