P&O launched its largest ever cruise ship yesterday with wayfinding design by Lenco International.
The Grantham-based consultancy’s work is being applied to all wayfinding on board the Ventura and to signs in 30 of the £300m vessel’s public area rooms, including the lounge, library and café.
Working to expand the ship’s identity, which was created by P&O’s in-house team, Lenco creative director Andy Hooton says the brief ‘was to encourage people to explore and highlight the options available on board to passengers’.
Hooton adds, ‘We gave the wayfinding signs a strong presence by using a Praxis typeface.’
Lenco was appointed in September 2006 having previously worked on graphics and signage design on P&O cruise ships including the Arcadia, Artermis, Aurora and Star Princess.