RPA overhauls Amanda Wakeley outlets

British fashion label Amanda Wakeley is redesigning its retail interiors with a fresh look created by RPA Vision.

British fashion label Amanda Wakeley is redesigning its retail interiors with a fresh look created by RPA Vision.

The new look concessions situated in Harrods and Selfridges are part of the luxury clothing company’s global development and expansion plan, following its purchase by W Holdings in 2005.

RPA Vision’s retail concept features bespoke furniture, alongside a monochrome colour palette to complement the items in the Amanda Wakeley range.

RPA’s creative director Nigel Collett says, ‘The Amanda Wakeley signatures are attention to detail and perfection of cut and this had to be reflected in the retail environment where the clothes are situated alongside other leading brands.’

RPA Vison has also worked on the retail design of Tommy Hilfiger, Thomas Pink and Dunhill.

Amanda Wakeley’s dress and gown designs make regular appearances at weddings and red carpet events. Scarlett Johansson, Charlize Theron and Sarah Michelle Gellar are clients.

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