Start has acquired a controlling stake in London events agency Anymedia in a bid to broaden its range of services.
The contract was signed last Friday and brings the Start group up to four consultancies, including multi-platform design consultancy Start Creative, branding design consultancy Judge Gill and illustration consultancy Breed.
Anymedia will keep its name but will be moving to Start’s offices in London’s Soho, where it will be run as a sub-brand within Start.
Jonathan Cummings, marketing director of Start, says, ‘This will allow us to help our clients build their brands through live events and face-to-face meetings.’
Mike Curtis, managing director of Start, adds, ‘Face-to-face marketing also allows an organisation to develop its relationship with staff.’
Cummings continues, ‘There are no plans to rebrand Anymedia at the moment, but when Start’s new website launches in a few weeks all the companies in the Start family will be linked there.’
Anymedia’s portfolio includes a range of events, from product launches to roadshows, exhibitions, dinners and awards.
It has organised book launches for Superbrands and the Six and the City corporate business cricket matches for the Cricket Foundation.
Start was set up in 1996 and works on brand and identity design, brand communications and literature design for a range of clients such as Adidas, Royal Mail and Virgin Media.