Bluestone 360 takes on Ginsters pasties

Cornish pasty and pie company Ginsters has directly appointed Bluestone 360 to package and promote its products for the next year.

The Plymouth-based branding consultancy will provide Ginsters with services ranging from pack design, website design, digital strategy, point-of-sale design, direct marketing, art direction on photo shoots, and corporate communications.

Paul Symons, senior digital developer at Bluestone 360, says, ‘The new site was designed to create broader appeal, targeting the ”female main shopper” demographic, specifically busy mums. We were careful not to ignore Ginsters’ core market of “snack on the go”.

‘The Ginsters rebrand produced a new set of brand values, focusing on the sourcing of local ingredients, yet still maintaining the wry Cornish sense of humour associated with the brand.’

The contract was awarded in March. Mervyn Orchard, director at Bluestone 360, says, ‘We’ve been working with Ginsters in one way or another for 16 years, but this 12-month retainer shows their confidence in us and our ability to communicate their brand values.’

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