Brand42 redesigns Metro website

Brand42 is redesigning the Metro newspaper’s website, www.metro.co.uk.

The consultancy was appointed following a six-way pitch in November 2008, and is aiming to give the site a ‘fresh and urban look and feel’, according to a spokeswoman.

It is hoped that the redesign of the website, which was set up in February 2006, will launch this October.

Adge Gittins, creative director of Brand42, says, ‘We’re thrilled with the appointment. This is an opportunity to create something both creatively exciting and commercially successful for a brand that we all have a real affection for.’

Jamie Walters, digital director of Metro, says, ‘Our website redevelopment project needs to enable us to increase our rate of traffic and revenue growth over the next three years.

‘Brand42 proposed some very bold and exciting ideas during the pitch phase that we believe will enable us to achieve our goals and we are extremely excited about working with them to move our digital offering to the next level.’