Glazer has rebranded international professional recruitment consultancy Morgan McKinley.
Morgan McKinley employs 800 people across six countries, and specialises in recruitment for commerce and industry, banking and financial services, and other professional sectors.
The consultancy was appointed following a six-way pitch, which also included an in-house Morgan McKinley team, last October.
Glazer client services director Hannah Powlesland says the consultancy was recommended on to the pitch by a contact at financial services group Deloitte.
She says the brief needed to ‘convey the company’s heritage, experience, stability and forward-looking ambitious growth plans, and to create a clear and bold, yet approachable brand personality.’
The new brand is launching with a website, which goes live today, and a brochure which will be sent out to clients worldwide on 5 May.
Glazer is working with Morgan McKinley’s in-house team to implement the identity.