Ask.com is this week reintroducing the Jeeves character, dropped in 2006, back into its corporate identity with the help of branding consultancy Nucleus.
The Butler is being reintroduced following market research which underlined the popularity of the character.
The change is part of a bid to gain market share from search engine rivals Google, Yahoo and MSN following Ask.com’s 20 per cent growth this year.
Www.askjeeves.com and www.askjeeves.co.uk will now be active alongside the existing www.ask.com and www.ask.co.uk. Jeeves will have a presence on Facebook and Twitter, where questions, videos, a diary and images will be posted.