Jeeves returns to is this week reintroducing the Jeeves character, dropped in 2006, back into its corporate identity with the help of branding consultancy Nucleus.

The Butler is being reintroduced following market research which underlined the popularity of the character.

The change is part of a bid to gain market share from search engine rivals Google, Yahoo and MSN following’s 20 per cent growth this year. and will now be active alongside the existing and Jeeves will have a presence on Facebook and Twitter, where questions, videos, a diary and images will be posted.

Start the discussionStart the discussion
  • Post a comment

Latest articles