Museum of Liverpool is this week set to appoint a branding consultancy to create its identity.
Museum of Liverpool director of marketing Joanna Rowlands reveals that the museum is in the final throes of the selection process and will today see six consultancies, with a view to making a decision later this week.
The public tender request put out earlier this year elicited up to 90 responses from consultancies across the UK and around the globe, according to Rowlands.
‘We’re a national museum organisation, holding a national collection, so we’re not just looking at North West consultancies. Any group will be appointed on its merits and on the strength of its work. It doesn’t matter where it is from,’ says Rowlands.
The chosen consultancy will begin work following a period of ‘bedding in’ to devise an international-facing identity that will attract a global contingent.
Concepts are expected to consider and communicate what the Museum of Liverpool claims is its unprecedented status as the world’s first museum devoted to the history of a regional city, as well as building on Liverpool’s 2008 European Capital of Culture legacy.
Commenting on the recent branding for the City of Liverpool devised by Finch (DW 2 April), Rowlands says, ‘It’s very difficult to brand a place, as opposed to a tourist attraction. The logo carries the Museum of Liverpool and the Arena as new symbols of regeneration through tourism and culture, so I think it works well and echoes 2008, which was a great success.’
Subsequent graphics projects, such as print collateral or signage, will be under contracts distinct from the identity brief.
Museum of Liverpool
• The Museum of Liverpool is a £72m development, due to open in late 2010
• It will be dedicated to telling the story of Liverpool
• The base build for the museum will be complete by this autumn, when fit-out of its galleries will commence
• The museum is currently using an interim identity, featuring plain sans serif text against a backdrop of the Liverpool waterfront, showing an artist’s impression of the museum