Richard Morris has been appointed as managing director of Identica.
Morris, who was formerly regional director of advertising agency DDB Europe, will work alongside chief executive and creative director Franco Bonadio, and report to Bonadio and Gregor Angus, chief operating officer of Identica-owner Cossette UK.
Morris says, ‘I’m so pleased to be joining an agency with the creative reputation and the ambition of Identica.
‘In a world where the creative boundaries between disciplines are falling away, we want to expand Identica’s reach into new areas of branding and design, applying our core skill of developing leading creative ideas into wherever we can best further the cause of our clients’ brands.’
He adds, ‘There has never been a more interesting time to be involved in the development and delivery of brand promise, and we will put Identica at the forefront of agencies exploiting new opportunities for brands to work with.’
Bonadio says, ‘Adding Richard to the team is a clear signal of the ambitions we have for the Identica brand in the UK. We want to make Identica a leading voice in the branding and design community, and Richard is going to be instrumental in making that happen.’