Rocket Creative revamps Energy Consortium brand

The Energy Consortium is set to radically overhaul its brand for the first time since its inception, with the help of Rocket Creative.

The not-for-profit organisation, which procures energy services for higher-education establishments, is targeting a wider pool of public-sector clients, as a result of its work with the Office of Government Commerce and the Treasury.

As a result, the organisation is looking to revamp its image and has appointed East Midlands consultancy Rocket Creative to a five-figure contract to develop a new marque, website and marketing material, following a two-way competitive pitch.

TEC chief executive Kevin Doyle and Rocket Creative managing director Neil Thompson are overseeing the process.

TEC grew as a spin-off company from a single university – Warwick – and was established in 1990 as the Consortium for Higher Education Energy Purchasing. It now has more than 200 members and an annual turnover of £1m.

The graphics work is expected to be presented to the company by mid-May, with a view to implementation across digital and print platforms by June.