The Energy Consortium is set to radically overhaul its brand for the first time since its inception, with the help of Rocket Creative.
The not-for-profit organisation, which procures energy services for higher-education establishments, is targeting a wider pool of public-sector clients, as a result of its work with the Office of Government Commerce and the Treasury.
As a result, the organisation is looking to revamp its image and has appointed East Midlands consultancy Rocket Creative to a five-figure contract to develop a new marque, website and marketing material, following a two-way competitive pitch.
TEC chief executive Kevin Doyle and Rocket Creative managing director Neil Thompson are overseeing the process.
TEC grew as a spin-off company from a single university – Warwick – and was established in 1990 as the Consortium for Higher Education Energy Purchasing. It now has more than 200 members and an annual turnover of £1m.
The graphics work is expected to be presented to the company by mid-May, with a view to implementation across digital and print platforms by June.