The consultancy was appointed to the work at the beginning of the year following a four-way credentials pitch, according to Davison Williams founder Paul Williams.
The consultancy has been tasked with creating a new website to provide sporting news, views and information. The site will include a leisure centre-finder, as well as sections dedicated to lifestyle, playing sport and offers/discounts.
Williams says that as there is no current website, and no guidelines, the consultancy has an ‘open brief with respect to look and feel’.
He adds, ‘Our aim is to provide an accessible site that will build on the success of the existing Leisure Kicks guide, and encourage individuals to participate in sport and make good use of some of the wonderful resources we have in the capital.’
The new site aims to launch at the end of the summer.