Dragon Rouge brands Civic Voice charity

Dragon Rouge has created the branding for Civic Voice, a new umbrella charity for more than 1000 UK civic societies.

The consultancy was appointed three months ago and briefed to develop a brand strategy, name, marque and communications for the charity that could help free the civic movement from its ‘nimby-ish’ image, according to Dragon Rouge’s managing director of business brands, Philip Davies.

Dragon Rouge created the charity’s launch campaign, Love Local, which asserts that there is a local DNA for every place in the UK.

‘Traditionally, civic societies have been for “retiring types” and deep down people have felt that these societies don’t have a modern agenda for positive change,’ says Davies.

‘The opportunity here has been to shift that common perception of passive, nimby organisations, with a national body that inspires, influences and guides.’

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