The consultancy approached the housing association speculatively in August 2009 and conducted a series of workshops, which led to a full rebrand being sanctioned.
‘As they predominantly serve the Bangladeshi community, we’ve depicted the locality of the area with the Spitalfields skyline,’ says Ting Lam Tang, associate at the consultancy.
Orange and purple are colours ‘of the Bangladeshi culture’, adds Tang, who has included English and Bengali typography in the marque.
The identity and associated branding will roll out across 18 service standard leaflets, a community development booklet, window displays and office graphics, starting next week.
Eco Graphics is now discussing designing a new website for the association.