Fabrica’s Andy Cameron joins Wieden & Kennedy

Ad agency Wieden & Kennedy has hired a raft of senior designers to its creative department, including Andy Cameron, who joins as creative director from Fabrica, Benetton’s communications research centre.

Cameron founded the Antirom design collective in 1995 and Romandson Interactive in 1999 before becoming creative director in interaction design at Fabrica in 2001, where he created interactive installation Venetian Mirror for this year’s Decode exhibition.

Speaking of his new role, which begins on 4 May, Cameron says, ‘I will do my very best to find innovative new models for clients to communicate across new channels in new ways.’

Cameron adds, ‘We want Wieden & Kennedy London to become the destination of choice for the best young creative talent in digital, interactive and networked communication from around the world, and together we’re going to reinvent this industry.’

Cameron is one of eight appointments to the department, which is taking on creatives from different backgrounds.

Paul Skinner, who joins from Digit as creative technologist, is an interaction designer who will help brands engage with technology. 

Duncan Bone, who previously freelanced across interactive design, motion graphics, photography and film, joins as senior creative.

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